Teaching English As A Second Or Foreign Language - 1635 Words

Literature Review. Several recent studies illustrate that student disaffection in English Language classrooms is a very real problem in many counties. In the following studies various terms are used to describe English Language Learning. The abbreviations: ESL (English as a Second Language), EFL (English as a Foreign Language), and ESOL (English for Speakers of Other Languages) are used within the context of each of the following studies in keeping with the original authors’ terminology. The common thread among these studies is a focus on disaffection and/or motivation of students learning English as a second or foreign language. Chang Sperling (2014) conducted a qualitative sociocultural case study of a Southern Californian community college ESL classroom and its online discussion forums. Six students of Asian and Hispanic backgrounds, the class instructor, and the coordinator of the college’s ESL program participated in individual open ended interviews. Face-to-face classroom discussions were found to have a tendency to shape students academic knowledge and identity. Knowledge and identities that were peer- or real-world based tended to be pushed away in classroom interactions. In contrast, student peer to peer online discussion forums done outside of the classroom tended to be shaped by students’ peer or real-world based identities. This study suggests multicultural students are better able to display their own cultural perspectives in online-classroom relatedShow MoreRelatedTeaching English As A Second Or Foreign Language1407 Words   |  6 Pages In addition to teaching students through a variety of methods, teachers should also provide students with the tools necessary for them to be autonomous learners. According to Celce-Murcia’s Teaching English as a Second or Foreign Language, â€Å"one of the greatest challenges† facing both educators and learners is building ELL’s academic vocabularies (Celce-Murcia et al., 2013, p. 164). According to Larson (2013), active engagement encourages students to know definitions of words, â€Å"make connectionsRead MoreEffective Instruction For English Learners1414 Words   |  6 PagesEffective Instruction for English Learners Calderon, Slavin and Sanchez (2011) in their article â€Å"Effective Instruction for English Learners† consider the problem of students who are non English speakers and come to live in the USA for several reasons such as immigrants. The U.S government requires every school that has more than 5 percent non-English speakers to provide these with specialized programs. The authors go to explain useful instructions for teaching students English Language. They also reviewRead MoreWorld Englishes : Approaches, Issues, And Resources1596 Words   |  7 Pagesmany people view English as a global language. With more and more people speak English as a second and foreign language. English speakers play an important role in international business and economics. The data shows that there are over 350 million people speak English as their first language around the world. It also shows that more than 430 million people use English as their second language. As people develop knowledge of Sta ndard English like British English and American English, they may not hearRead MoreWorld Englishes : Approaches, Issues, And Resources1620 Words   |  7 Pagesmany people view English as a global language. With more and more people speak English as a second and foreign language. English speakers play an important role in international business and economics. The data shows that there are over 350 million people speak English as their first language around the world. It also shows that more than 430 million people use English as their second language. As people develop knowledge of Standard English like British English and American English, they may not hearRead MoreLearning A Second Language Education Essay1737 Words   |  7 Pagesdifferent languages. As a young child, I attended a Spanish immersion program through my pre-school and elementary school. I was absorbed into a new culture much different from my own. I grew up learning words in Spanish before I knew them in Englis h. I also developed unexpected friendships, spending much of my childhood in Spanish speaking households. As a college student, I look back on this time and greatly appreciate the skills and lessons I cultivated from learning a second language. SecondRead MoreContrastive Analysis1671 Words   |  7 Pageshistory of foreign language teaching is so complicated. The complexities are the outcome of the rise of the assumptions of so many theories, approaches, methods and hypotheses that dominated this field , especially beginning from1940s and up till now. Today there are innumerable assumptions for approaches and methods that relate to language learning and teaching. All of them claim to be the right approach for learning and teaching a language. In the midst of these situations, foreign language teachersRead MoreThe Problem Of Learning Languages1092 Words   |  5 Pageslearning languages is very important in the contemporary world. Foreign languages are socially demanded especial ly at present time when the progress of science and technology gas led to an explosion of knowledge and has contributed to an overflow of information. The total knowledge of mankind is known to double every 7 years. Foreign languages are needed as the main and the most efficient means of information exchange of the people on our planet. On the base of the first (native) language people chooseRead MoreThe Language Of Science And Technology1333 Words   |  6 PagesThe English language has become the most widespread in the world .It is the language of science and technology . Children often learn better than adult, especially with languages, and this enables them to be able to speak like a native speaker. There is nothing that can explain why young learners have priority in learning languages. This notion makes governments and parents want to contribute to teaching English for young learners. Learning English for young learners has become a phenomenon. As aRead MoreLink Between Language And Culture1743 Words   |  7 PagesIntroduction The material I chose to evaluate is the official English textbook ‘Go for it!’ (Grade 9) published by People s Education Press. It is widely used in Mainland China as a standard teaching material of national compulsory education. This book is prepared for Chinese teenage aged 13-15 who are the beginners of English study. In this report, I intend to evaluate Unit 1‘How do you study for a test?’ and Unit 12 ‘ You’re supposed to shake hands.’, using what I have learned as well as my ownRead MoreEducator Application Essay982 Words   |  4 Pagesphilosophy degree in Foreign, Second, and Multilingual Language Education (within the TESOL program) with an interdisciplinary specialization in Educational Technology. Moreover, I have experience in teaching diverse learners English in EFL and ESL settings. I am confident that my educational background and teaching experience enable me to make contributions to Wayne State College in terms of enhancing undergraduate and graduate students’ knowledge of foreign and second language acquisition and strategies

The Bean Trees †Tone Free Essays

Don’t Be Too Serious Let’s say that someone handed you something unexpected. It could be anything: a computer, book, even a guitar! However, what if it was something of great value? What if it was a baby that was handed to you? Odds are, you’d probably freak out and hand the baby over to the authorities or something similar to that. But not Taylor Greer in the novel The Bean Trees! The words that Barbara Kingsolver chooses to use show a tone of informality and humor. We will write a custom essay sample on The Bean Trees – Tone or any similar topic only for you Order Now One way Kingsolver establishes an informal tone is by using long, run on sentences and everyday words. When Taylor gets a job at Tuscon after she stops traveling, she says, â€Å"I lasted six days at the Burger Derby before I got in a fight with the manager and threw my red-so-called jockey cap in the trash compactor and walked out. I would have thrown the whole uniform in there, but I didn’t feel like giving him a free show† (Kingsolver 88). In this quote, Kingsolver shows informality by making the first sentence extremely long, and the second sentence shows humor when Taylor jokes about not wanting to give him a â€Å"free show. † Kingston also uses words that people use in everyday conversations, thus creating an even more informal tone. Another way Kingsolver shows humor is by what Taylor names the baby that is handed to her. When Taylor first meets Lou Ann, she asks, â€Å"’How do you know her name’s Turtle? ’† Taylor replies, â€Å"’I don’t. I named her that’† (Kingsolver 97). The fact that Taylor chose to name the baby â€Å"Turtle† shows humor. Taylor could have chosen any other name†¦ A name â€Å"suitable† for a baby girl. However, she chose the name â€Å"Turtle. † Turtles are sea animals, and it’s rare for someone to be named â€Å"Turtle. † Why would Taylor have chosen that particular name for the baby? Kingsolver most likely wanted to convey a light, humorous tone for her An informal tone is created by Kingsolver when Taylor speaks. When she tells Estavan about feeling like a foreigner, she says â€Å"’Sometimes I feel like a foreigner too†¦ People don’t look the same, talk the same, nothing’† (Kingsolver 181). The first sentence is relatively normal. However, in the second sentence, Kingsolver reveals an informal tone by the way Taylor speaks. The way she talks to people is very informal. Because of this, we know that Kingston is purposely avoiding making Taylor a serious, somber character like she could’ve been. Another way that Kingsolver creates an informal tone is by the things Taylor does. I lifted Estevan’s hand from my ribcage and kissed his palm† (Kingsolver 189). This quote reveals an example of how Kingsolver establishes an informal tone through Taylor’s actions. In this particular quote, Taylor falls asleep with Estevan on a couch. When she wakes up, she thinks about what Esperanz a has been through, and makes a conscious decision to leave. Kingsolver could have simply stated, â€Å"I got off the couch and went to my own bed. † However, she chose to create a more informal tone by showing what exactly Taylor did when she was getting off the couch. In this novel, The Bean Trees, by Barbara Kingsolver, a humorous – but more informal – tone is created by the sentence structure, characters’ dialogue, and description of events. The tone was effective because it made the novel more interesting, and less dull. Also, it was easy to see that Kingsolver used lots of informality and humor in this novel, so that made the tone more noticeable. Because of the tone that Kingsolver created, the main character Taylor Greer was able to go through the negative events in her life a bit better than a more serious character would have been able to. How to cite The Bean Trees – Tone, Essay examples

Physical Restraints and Antipsychotic Medications in Nursing

Question: Discuss about the Physical Restraints and Antipsychotic Medications in Nursing. Answer: Introduction: I have been able to establish a nurse-client therapeutic relationship through; understanding of the clients needs (restoring self-esteem and confidence), therapeutic communication and building a rapport with the client(Townsend, (2014). ). This has helped in gaining trust, confidence and maintaining privacy. I have also developed mental health assessment skills for new and old patients. I have experienced quite a number of frustrations. Some of which are patient centered which include: anger, hostility and physical aggression(Foster, (2013). Anger has contributed to the physical and emotional problems interfering with inter and intrapersonal relationships. Hostility (verbal aggression) on the other hand, has caused lack of cooperation and violation of norms which usually leads to physical aggression. I have tried to counter these challenges by avoiding overcrowding of the patients for this triggers the hostile behavior. I have also been able to closely monitor them for early identification of the aggressive behavior and assist them in verbal redirection. The use of quiet time and seclusion has helped most clients to cope with these challenges by avoiding direct contact with the stimuli. Having adequate number of staff can help in time of this crisis to help me. Also the input of a psychiatrist to prescribe sedatives and antipsychotic medications may provide paramount support. In the next one month I need to gain competence in the mental status examinations skills that determine the appropriate clients for admission and the possible management required by the individual client(Feng, (2011). Also maintain strong interpersonal skills, mental health nursing care and effective communication skills are my area of concern to improve the relationship with the patients(Hamric, . (2013)). The manager should set objectives and goals to accomplish. This helps me in deriving motivation towards achieving them hence obtaining satisfaction after meeting them. My colleagues has helped in the orientation to the place of work, coaching me and much more being available to help when needed(Hamric, . (2013)). Team spirit offered by my coworkers has helped me realize my potentials in provision of quality of care. Clinical nurse educator, apart from teaching me on ways of patient management can also recommend me for further training on the mental health nursing programs. Implementing evidenced based practice was my major setback. Provision of quality of care was not to the set objective. This was contributed by unavailability of the updated, reviewed and evaluated literature within the hospital settings which stipulate the guidelines for provision of quality care(Townsend, (2014). ) I have acquired the professional nursing behaviors which include collaborative approaches, teamwork and multidisciplinary team working, critical analysis and critical thinking(Hamric, . (2013)). Planning of nursing care, therapeutic nursing behavior (respect for personal space), clinical intervention and appropriate and adequate use of assessment tools are among the experts I have acquired. Helping meet the needs of patients has been one of the main satisfying aspects of the job. Watching a previously depressed client putting a smile on the face and patients obtaining sanity is so impressing and encouraging. Also, patients ability to demonstrate effective copping mechanism to life stressors and achieve self-care needs. References Feng, Z. H.?S. ((2011). Use of physical restraints and antipsychotic medications in nursing homes: a cross?national study. . International journal of geriatric psychiatry. Foster, C. B. ((2013). Aggressive behaviour on acute psychiatric wards: prevalence, severity and management. Journal of advanced nursing Routledge., 140-149 . Hamric, A. B. (. (2013)). Advanced practice nursing: An integrative approach. Elsevier Health Sciences. Townsend, M. C. ((2014). ). Psychiatric mental health nursing: Concepts of care in evidence-based practice. FA Davis.

Richard Leakey Essays - Transitional Fossils, Hominini,

Richard Leakey Richard Leakey was born December 19, 1944 in Nairobi, Kenya. His parents were the esteemed anthropologists Louis and Mary Leakey. Richard first became a tour guide in Kenya, but changed his mind when he found an extinct human jaw. He then schooled himself by completing a two-year secondary education program in six months. From 1967-77 he and his co-workers dug up around 400 fossils, that accounted for 230 individuals. The most important discovery was an almost complete skull found in 1977, which Richard believe to be a new species called Homo habilis. Richard Leakey's accomplishments are discovering the crania of Australopithecus boisei in 1969 with the archaeologist Glynn Isaac on the East shores of Lake Turkana, Homo habilis in 1972, and Homo erectus in1975. He was appointed administrative director in 1968 of the National Museum of Kenya, and in director 1974. Since 1989 he has been director of the Wildlife and Conservation Management Service, Kenya. His publications include Origins in 1977 and The Making of Mankind in 1981, both with Roger Lewin. Australopithecus africanus inhabited the earth roughly 3 - 1.6 million years ago. The characteristic difference between the Ausrtalopithicus afarenis and africanus is the height and brain capacity. The height of the africanus is 1.4 m and the brain capacity is approximately 400 - 600 cc. Smaller incisor teeth and a slightly flatter face are also noted. The afarensis has a height of 1.2 m and a cranial capacity of 380 - 450 cc. Sticks, and stones were most likely used to gather food by the Australopithecus africanus. Homo habilis (also known as "handy man") is theorized to have lived with Australopithecus africanus. Homo habilis was known as "handy man" because he used primative stone tools. The flat face and large molars of the Homo habilis resemble the Australopithecus lineage. The brain size of the Homo habilis is about 700 cc which is larger than the Australopithecus). The "apelike" body structure with long arms and a small body was a characteristic of the Homo habilis. Recent discoveries, such as from Lake Turkana, of better-preserved fossils have revealed new insights on early Homo in the Plio-Pleistocene. Of this new habilis material, the most amazing is a nearly complete cranium discovered in 1972 at East Lake Turakana. This individual, with a cranial capacity if 775 cm3, is clearly outside the known range for Australopithecines and it overlaps the lower boundary for Homo. Also, the shape of the skull vault and face are unlike that of Australopithec- ines. Bibliography Lewin, Roger. Human Evolution: An Illustrated Introduction: Second Edition. London: Blackwell Scientific Publications, 1989. Lambert, David. The Cambridge Guide to Prehistoric Man. Cambridge: Cambridge University Press, 1987. Jurmain, Robert/ Nelson, Harry/ Kilgore, Lynn. Essentials of Physical Anthropology: Second Edition. San Francisco: West Publishing Company, 1995. Howell, Clark. LIFE Nature Library Early Man. Canada: Time Inc., 1971. http://citd.scar.utoronto.ca/ANTD15/Shan/gloss.html

buy custom Bank Project essay

buy custom Bank Project essay In order for a bank to achieve its online operations, it has to have the right employees. These employees will help to successfully create a database and to implement the banks strategies in organizing, maintaining and developing the existing websites. Some of the key personnel in building an online database for a financial institution are, for example, a project manager, business analyst, designer, developer, tester and infrastructure support. According to Russell, (2011) the role of a project manager in building an online database for a bank is implementing the functionality associated with building the online database. He/she prioritizes and aligns the concept of building the banks online database with the banks strategies. In the concept of building an online database for a bank, a business analyst will be responsible for bridging technical stakeholders and business stakeholders of the bank. In addition, he/ she structures and formalizes the requirements for th bank project. Moreover, he/she enhances the creation of SAS reporting programs for marketing campaigns and maintenance of mainframe performance reports (Paul 2006). The designer of the online database controls the appearance of the database. This is by website coding and markup languages or the various soft wares for designing the database (Robbins, 2006). This is also by enabling the multi browser help and accessibility help to meet specific needs. He or she prevents copyright and privacy problems. The developer converts information on paper into an electronic format. He/she supports existing infrastructure and develops new ones as instructed by the bank command to enable rapid and real time information sharing (Lazar, 2001). The tester thoroughly tests the database after it has been built to ensure that it is safe, obtainable and useful. This is achieved by putting in place measures that are willing to cope with a large traffic of users (Hope Walther, 2008). Jacobsen (2004)) asserts that infrastructure support monitors critical applications. This is by identifying a database problem, if any, and resolving it to ensure prevention of future, related problems. They watch memory utilization of the database and complex issues (Anderson, 1999). The people who are affected by the negative or positive outcomes of this bank project in either a positive or negative approach include the county manager, the clients of the bank and the shareholders. The county manager is a stakeholder because the database quickly and indirectly affects the operations of the county department he or she is managing. The database helps in expanding the customer base and in building loyalty by customizing customer needs (Ian, 2010). It enables remote accessibility of personal accounts by the clients. This makes it easier for clients to track payments, pay bills and to see history of payments into their accounts. To the shareholders they can closely follow the trading of the bank in the stock exchange market. Buy custom Bank Project essay

Biography of Christopher Columbus

Biography of Christopher Columbus Christopher Columbus (1451-1506) was a Genoese navigator and explorer. In the late 15th century, Columbus believed that it would be possible to reach the lucrative markets of eastern Asia by heading west, instead of the traditional route which went east around Africa. He convinced Queen Isabella and King Ferdinand of Spain to support him, and he set off in August of 1492. The rest is history: Columbus discovered the Americas, which had been unknown until then. All in all, Columbus made four different journeys to the New World. Early Life Columbus was born to a middle-class family of weavers in Genoa (now part of Italy) which was a city well-known for explorers. He rarely spoke of his parents. It is believed that he was ashamed to have come from such a mundane background. He left a sister and a brother behind in Italy. His other brothers, Bartholomew and Diego, would accompany him on most of his travels. As a young man he traveled extensively, visiting Africa and the Mediterranean and learning how to sail and navigate. Appearance and Personal Habits Columbus was tall and lean, and had red hair which turned prematurely white. He had a fair complexion and a somewhat reddish face, with blue eyes and a hawkish nose. He spoke Spanish fluently but with an accent which was difficult for people to place. In his personal habits he was extremely religious and somewhat prudish. He rarely swore, attended mass regularly, and often devoted his Sundays entirely to prayer. Later in life, his religiosity would increase. He took to wearing the simple robe of a barefoot friar around court. He was a fervent millenarist, believing that the end of the world was near. Personal Life Columbus married a Portuguese woman, Felipa Moniz Perestrelo, in 1477. She came from a semi-noble family with useful maritime connections. She died giving birth to a son, Diego, in 1479 or 1480. In 1485, while in Cà ³rdoba, he met young Beatriz Enrà ­quez de Trasierra, and they lived together for a time. She bore him an illegitimate son, Fernando. Columbus made many friends during his travels and he corresponded with them frequently. His friends included dukes and other noblemen as well as powerful Italian merchants. These friendships would prove useful during his frequent hardships and bouts of bad luck. A Journey West Columbus may have conceived of the idea of sailing west to reach Asia as early as 1481 due to his correspondence with an Italian scholar, Paolo del Pozzo Toscaneli, who convinced him it was possible. In 1484, Columbus made a pitch to King Joo of Portugal, who turned him down. Columbus proceeded to Spain, where he first proposed such a trip in January of 1486. Ferdinand and Isabella were intrigued, but they were occupied with the reconquest of Granada. They told Columbus to wait. In 1492, Columbus had just about given up (in fact, he was on his way to see the King of France) when they decided to sponsor his trip. First Voyage Columbus’ first voyage began on August 3, 1492. He had been given three ships: the Nià ±a, the Pinta and the flagship Santa Maria. They headed west and on October 12, sailor Rodrigo de Triana spotted land. They first landed on an island Columbus named San Salvador: there is some debate today as to which Caribbean island it was. Columbus and his ships visited several other islands including Cuba and Hispaniola. On December 25, the Santa Maria ran aground and they were forced to abandon her. Thirty-nine men were left behind at the settlement of La Navidad. Columbus returned to Spain in March of 1493. Second Voyage Although in many ways the first voyage was a failure–Columbus lost his biggest ship and did not find the promised route west–the Spanish monarchs were intrigued with his discoveries. They financed a second voyage, whose purpose was to establish a permanent colony. 17 ships and over 1,000 men set sail in October, 1493. When they returned to La Navidad, they discovered that everyone had been killed by irate natives. They founded the city of Santo Domingo with Columbus in charge, but he was forced to return to Spain in March of 1496 to obtain supplies to keep the starving colony alive. Third Voyage Columbus returned to the New World in May of 1498. He sent half of his fleet to resupply Santo Domingo and set off to explore, eventually reaching the north-eastern part of South America. He returned to Hispaniola and resumed his duties as governor, but the people despised him. He and his brothers were bad administrators and kept much of the little wealth generated by the colony for themselves. When the crisis reached a peak, Columbus sent to Spain for help. The crown sent Francisco de Bobadilla as governor: he soon identified Columbus as the problem and sent him and his brothers back to Spain in chains in 1500. Fourth Voyage Already in his fifties, Columbus felt he had one more trip in him. He convinced the Spanish crown to finance one more journey of discovery. Although Columbus had proven a poor governor, there was no doubting his sailing and discovery skills. He left in May of 1502 and arrived to Hispaniola just ahead of a major hurricane. He sent a warning to the 28-ship fleet about to depart for Spain to delay but they ignored him, and 24 of the ships were lost. Columbus explored more of the Caribbean and part of Central America before his ships rotted. He spent a year on Jamaica before being rescued. He returned to Spain in 1504. Legacy of Christopher Columbus Columbus’ legacy can be difficult to sort out. For many years, he was thought to have been the man who â€Å"discovered† America. Modern historians believe that the first Europeans to the New World were Nordic and arrived several hundred years before Columbus to the northern shores of North America. Also, many Native Americans from Alaska to Chile dispute the notion that the Americas needed to be â€Å"discovered† in the first place, as the two continents were home to millions of people and countless cultures in 1492. Columbus’ accomplishments should be considered in conjunction with his failures. The â€Å"discovery† of America would certainly have taken place within 50 years of 1492 had Columbus not ventured west when he did. Advances in navigation and ship construction made contact between the hemispheres inevitable. Columbus’ motives were mostly monetary, with religion a close second. When he failed to find gold or a lucrative trade route, he began collecting slaves: he believed that a trans-Atlantic slave trade would be quite lucrative. Fortunately, the Spanish monarchs outlawed this, but still, many Native American groups correctly remember Columbus as the New World’s first slaver. Columbus’ ventures were often failures. He lost the Santa Marà ­a on his first voyage, his first colony was massacred, he was a terrible governor, he was arrested by his own colonists, and on his fourth and last voyage he managed to strand some 200 men on Jamaica for a year. Perhaps his greatest failure was his inability to see what was right before him: the New World. Columbus never accepted that he had not found Asia, even when the rest of Europe was convinced that the Americas were something previously unknown. Columbus’ legacy was once very bright–he was considered for sainthood at one time–but now he is remembered as much for the bad as the good. Many places still bear his name and Columbus Day is still celebrated, but he is once again a man and not a legend. Sources: Herring, Hubert. A History of Latin America From the Beginnings to the Present.. New York: Alfred A. Knopf, 1962 Thomas, Hugh. Rivers of Gold: The Rise of the Spanish Empire, from Columbus to Magellan. New York: Random House, 2005.

Different SPI Models of Cloud Computing Case Study - 1

Different SPI Models of Cloud Computing - Case Study Example Cloud computing is actually a colloquial expression that refers to an array of varying types of computing concepts that consist a large number of computers interconnected to each other by means of an actual, simultaneous communication like the Internet (Carroll et al., 2012). Also, cloud computing is a model that is used to allow pervasive, global, and convenient network access to a common collection of configurable computing resources such as networks and servers (Mell & Grance, 2011). Essentially, the objective of cloud computing is to maximize shared resources. This has been carried out by sharing services and resources that are made available on the World Wide Web. How? At the root of cloud computing is a deeper concept of combined infrastructure and shared services. So, why the thought of using clouds as part of the phrase? Cloud computing allows shared services including servers, not actual serves but virtual servers which are interconnected to each other using the internet. These servers do not really exist in actuality; hence, they can be moved around or expanded while the end-user is not being affected at all – similar to a cloud. Cloud computing has different SPI models and each of them has a specific use. But first, let us learn about what SPI means. SPI is an acronym that refers to conventional cloud computing models. SPI stands for the following: S is for Software as a Service (SaaS); P is for Platform as a Service (PaaS), and I is for Infrastructure as a Service (IaaS). SaaS is specifically intended for the end-users, which are transmitted over the internet. PaaS is a collection of means or instruments meant for coding and setting up applications quickly and efficiently. And lastly, IaaS simply pertains to the hardware and software that make everything work effectively. These include servers, networks, operating systems, etc. (Mell & Grance, 2011). SaaS is normally end-user applications that are being delivered by means of the internet.  There is no need for installation as long as a browser and a connection to the internet are set.  

How do Nike, Adidas and other sports enterprises work with the spread Thesis

How do Nike, Adidas and other sports enterprises work with the spread of CSR (Corporate Social Responsibility) to highlight their own brands in China - Thesis Example The Cone Communications/Echo Global CSR Study organized by The Cone Communications, 2013, carried out a clear fact about the test to enterprises in present world’s continuously challenging and ever changing market place, and that is: the challenge of creating a â€Å"real and meaningful impact†. In modern world the question is not about engaging in Corporate Social Responsibility (CSR) but in how companies can use it to make an â€Å"impact†. An impact by which it can create a different image in the society, can create a better brand image among the people and also can establish a unique brand image among the people of the country. As such, CSR is not just an option anymore but is rather â€Å"emphatically and indisputably a must-do† (Cone Communications 3). Corporate social responsibility is about how a firms decisions and activities affect the society (Lamb et al 95). Corporate social responsibility requires action and accountability in five main dimensions, economic, legal, ethical, environmental and philanthropic (Lamb et al 95). These are areas a firm will need to work on and develop systems and activities that enables it to attain the best and holistic results in all they do. Over the years, marketing has evolved from its traditional position fueled by the economic ends and expectations of the Industrial Revolution. In the 1960s, marketing was based on the 4Ps, namely product, price, place and promotion (Lindgreen et al 123). In that era, marketing was a tool for the improvement of sales and the increment of profitability. The focus was on transactional marketing where the end was to increase transactions by calling on more customers to become interested in the products of a company. Contemporary marketing on the other hand requir es some degree of social marketing on the part of the corporate entity in order to

Thomas Wyatt My Galley Essay Example for Free

Thomas Wyatt My Galley Essay It is a ship struggling during a terrible storm at sea, a metaphor for depression — a mind struggling to right itself. The imagery is incredible, and it’s a beautifully written sonnet. Rhyme scheme is ABBA ACCA DEED FF. One analysis I read (linked below) said this poem was about a man who had rejected God, and this battery at sea was the consequence (because, of course, God controls the sea and the weather). It also said the author was contemplating suicide as the only way out of this misery. The word choices are violent and emotional: sharp seas mine enemy steereth with cruelness rain of tears cloud of dark disdain despairing of the port One line (â€Å"every oar a thought in readiness†) is beautiful to me because of the way the analysis below described it: That the author was trying to think his way out of this turmoil, like oars trying to right the ship, and yet he could not. Anyone who has ever been depressed or experienced hopelessness knows that trying to get oneself out of it using logical thought is useless. The end of the poem indicates that the author doesn’t even remember why he’s experiencing this trauma, and also that he has no guide (like the stars) for getting him to safety. My galley charged with forgetfulness Through sharp seas in winter nights doth pass Twene rock and rock; and eke mine enemy, alas That is my lord, steerth with cruelness And every oar a thought in readiness As though that death were light in such a case; An endless wind doth tear the sail apace Of forced sighs and trusty fearfulness A rain of tears, a cloud of dark disdain Hath done the wearied cords great hindrance Wreathed with error and eke with ignorance. The stars be hid that led me to this pain, Drowned is reason that should me comfort, And I remain despairing of the port. . Wyatt is talking about despair, and probably means religious despair (the sin of losing your faith in God). He uses the common metaphor of a ship in trouble at sea (remember that England is a seafaring island nation, so a lost ship is a powerful metaphor for the English). My galley charged with forgetfulness Thorough sharp seas in winter nights doth pass Twene rock and rock; Wyatts ship [his life] is weighed down [charged] with forgetfulness [he cannot remember what the point of life is, he cannot remember what it feels like to know God]; it is adrift on a stormy sea, at night, between rocks (and is therefore in great danger). and eke mine enemy, alas That is my lord, steerth with cruelness Wyatt feels that God is master of the ship, and that God has deliberately withdrawn Himself from Wyatt; God is steering the ship cruelly (God is deliberately hurting Wyatt) and has become Wyatts enemy, as well as being his Lord. And every oar a thought in readiness As though that death were light in such a case; A sailing ship which can no longer rely on the wind (when there is no wind, or the wind is blowing the wrong way) will sometimes use oars as an emergency solution. Wyatt is trying to think himself out of his despair (using the oars of his thought), but he is in such despair that when he thinks he only thinks of suicide as an escape from his misery (as though that death were light :: as if death was not a problem). An endless wind doth tear the sail apace Of forced sighs and trusty fearfulness A rain of tears, a cloud of dark disdain Hath done the wearied cords great hindrance Wreathed with error and eke with ignorance. Wyatt thinks of his own moaning and tears (because he is so unhappy) as the winds that are driving his ship toward the rocks (of suicide). His tears are the rain beating on the ship, and his despair and lethargy are loosening the rigging which holds the sails in place (heavy rain could loosen rigging on a sailing ship; then the sails would become loose, and a bad problem would become much worse) The stars be hid that led me to this pain, Drowned is reason that should me comfort, And I remain despairing of the port. Wyatt says he cannot see the stars (he cannot remember the reasons that once led him to believe in God), so his boat does not know where it is going to (at night a sailing boat travels by reference to the stars). Reason (Wyatts ability to understand the world he lives in) is drowned (dead; the world makes no sense to Wyatt now). And Wyatt just cant see the way out of this. The poem leaves us unsatisfied, confused, directionless; like Wyatt is.

Supervolcano :: essays research papers

Supervolcano 1. â€Å"Docudramas† like Supervolcano are valuable in the sense that they provide certain elements to the viewer that cannot be found in dramas or documentaries. For the drama enthusiast, it sparks an interest by presenting characters and a climactic plot to speed the informational aspect of the movie along. For the documentary enthusiast, it includes a plot â€Å"based† on factual information, and provides something to be learned. Supervolcano was a true â€Å"docudrama,† and appealed to a wider variety of people. Although it’s plot was fictitious, the information about Yellowstone’s volcanic potential, however far-fetched, was intriguing and urged the viewer to wonder about the future of Yellowstone. 2. The ratio of drama to documentary in Supervolcano was probably 80:20. Although there was factual evidence presented in the film, it seems as though it was manipulated to fit the plotline, and did not actually coincide with any scientific theory. It could easily be construed that the normal fluctuations at Yellowstone are indicators of looming volcanic activity, but those fluctuations have also happened throughout history without consequences. The film, however, noted this fact and stated through the characters that the prediction of a volcanic event is never concrete or dependable. I feel the producers of this film created a successful docudrama in that they were able to present scientific information in a dramatic sense; making the film more widely acceptable. 3. The information given to the viewer on the evidence of the coming volcanic activity seemed to be pretty accurately based on the knowledge of volcanoes presented in this course. The evidence included an increase in seismic activity/ earthquakes; caldera swelling and irregular growth; bulges above the caldera; vegetation death; and the release of toxic gases such as sulfur dioxide. These symptoms have been present on and around volcanoes that have erupted in the past, and are considered indicative of volcanic activity. -  Ã‚  Ã‚  Ã‚  Ã‚  Hazards: inhaling volcanic rock dust/ash (essentially makes cement in the lungs); volcanic rock dust/ash accumulating on architecture (becomes twice as dense when mixed with rain); pyroclastic flow; volcanic gases and dust getting into the atmosphere; 4. Consider the specific scenes where seismic activity occurs, and when the scientists discuss the size and location of those earthquakes. Are those scenes realistic? Why/why not? -  Ã‚  Ã‚  Ã‚  Ã‚  It seems realistic enough. For example, the readings of the seismograph. However, the stuff with the hologram projection computer program seemed like something from Star Wars.

Buddhism in America

Buddhism is above all the religion of illumination. It seeks to aid those who study and practice at its feet to break throughout all that can fetter or delude in the monarchy of conditioned reality, and become free in Nirvana, Unconditioned Reality. Buddhism does this by leading one to identify the Four Noble Truths the Buddha himself discovered some twenty-five hundred years ago on the eve of his enlightenment. Beneath the numerous sectarian forms and rich accruals the faith of the Enlightened One has acquired in its journeys through numerous cultures and many centuries, Buddhism eventually depends on these principles.First, life as it is typically lived is unsatisfactory, shot through with anxiety, suffering, and insignificance. Second, this state is the result of attachments or desires, for in a universe of frequent flux and change, seeking to cling to anything from the grossest passion to the subtlest idol of the mind to the idea of being a permanent separate self can never bring anything but sorrow in the end. Third, the condition of suffering and desire can be struck at its point of origin ; there can be an end to desire. Fourth, that can be attained by following the Eightfold Path, which culminates in Right Concentration or Meditation.For meditation is the condition of mind that reverses the mind's ordinary outflow toward entangling objects of sensory or mental attachment. Zen has been the best-known form of Buddhism in America. This is first of all since it has been fortunate in producing a remarkable series of advocates on these shores: Soyen Shaku, Nyogen Senzaki, above all D. T. Suzuki. That in turn owes to Zen's relative tolerance and emphasis on humanistic culture and education in its homelands, and its relation to China and Japan's great custom of arts and letters.But it is also no doubt true that no other account of Buddhism would have communicated itself quite so well to the American mind. Zen's boast of breaking through words and philosophies i n favor of â€Å"direct pointing† and â€Å"immediate experience,† its artistic minimalism and rapport with nature, all appealed to major strands of American consciousness. â€Å"Senzaki, certainly, considered Zen none other than the American practicality of William James or John Dewey in another guise† Rick Fields, 1992, p14.Yet that other guise was not without significance, for while Zen could hark to the American images of ease and self-reliance, it also offered entree into another world of spiritual and cultural wonders, from the inscrutable Zen â€Å"riddles† or koans to the Zen-related martial arts. Zen's draw for Americans has lain first in its spiritual efficiency, second in its combination of otherness and homeliness. Its greatest spokesman in the West, D. T. Suzuki, like his disciple Alan Watts, subjugated the mix with a sure hand, offering the reader now a whiff of the exotic, now a supportive correlation with a motif of the West.Different aspe cts of Zen have appealed to diverse segments or generations of Americans. The age of Soyen Shaku and Senzaki Nyogen was, to judge from their own words, eager to hear of the sensibleness of Buddhism as well as its pointing to that beyond all reason. In the 1950s, the image of the â€Å"Zen lunatic† came to the fore in the work of such â€Å"Beat† writers as Jack Kerouac, who summed it all up in The Dharma Bums. The 1960s and 1970s, the era of the great Zen centers and the counterculture, was involved in Zen as a spiritual discipline and total, often communalistic, way of life.All through, still others, from poets like Gary Snyder to composers like John Cage, have been mostly interested in the relation of the Zen vision to artistic creativity. The tensions of these varying Zens are well spoken, and perhaps resolved, in the essay by Alan Watts here reproduced, Beat Zen, Square Zen, and Zen. Whether in tragic conflict or massively lucrative trade, seldom have two nations o f such diverse cultural heritage been as intensely involved in one another's lives as have Japan and the United States in the twentieth century.The diffusion of Zen to America, though but a tiny fragment of that exchange, helps divulge the spiritual dimensions, too seldom yet appreciated, of this significant meeting. From a historical perspective, American Buddhism is also an era making undertaking. One of the great spiritual traditions of Asia is moving west. For about four hundred years, western missionaries, explorers, scholars, and seekers explored Asia, wondered about Buddhism, and studied it. A few even practiced it.The foundation for the transmission of the dharma to the West was ready by many people over many years, but the appearance of the dharma as a significant element in American religion is a development that by comparison occurred only very lately. During the eighties and nineties, many Americans were debating amongst themselves what Buddhism was in this country and w hat they required it to be. They came up with many diverse ideas about how to form American forms of the dharma, so there is not a single answer to that question, nor is there likely ever to be.There is not one American Buddhism, any longer than there is one American Judaism, Islam, or Christianity. Zen meditation is valuable among Americans, Western associate with Zen has now reached a point where an understanding of the larger historical framework within which Zen articulated itself is also necessary. Such an understanding is significant not only for a more balanced academic view, but also for a more staid appraisal of the meaning of Zen practice for modern American life. The fundamental character of Zen emerged as part of a complex dialectic within Buddhism, and we cannot understand Zen until we realize what it is critiquing.If we take its statements out of their Buddhist context and construe them instead within our own cultural context, they are apt to mean something quite diver se, particularly in the realm of ethics. Zen's iconoclasm had a different meaning within a cultural context where Buddhist moral teachings were extensively affirmed than it does today to contemporary Americans who lack any such background and who are perhaps already suffering from an excess of moral relativism (Rick Fields, 1992, 194). Buddhist meditation developed and practiced in East Asia.It thus seeks to balance our acquaintance with Zen meditation which, as it is the only East Asian practice with which many Westerners are familiar, is often held up as the archetypal form of East Asian Buddhist meditation by placing it alongside other, evenly representative and vital forms of meditation: the invocation of the Buddha's name (nien-fo) in Pure Land; visualization (as exemplified by Hsuan-tsang's visualization of Maitreya); and Chih-i's monumental T'ien-t'ai synthesis of Buddhist ritual, cultic, and meditation practices.Meditation has been a notoriously vague and multivalent ideaâ⠂¬â€a circumstance that stems, no doubt, from its comparative lack of elaboration and systematization in the Western religious traditions, particularly in their post-Enlightenment forms. That the concept lacks any clearly defined and usually accepted referent in our own general cultural experience does not restrict its attractiveness indeed, it in fact enhances it. Meditation is a very useful category in particular as it can be understood in so many ways.In America it is believed that we should employ â€Å"meditation† in the broadest possible sense in the same sense that we find Buddhists using the term â€Å"dhyana† to include both samatha-bhavana and vipasyana-bhavana (Kapleau, Philip, 1980). There are two reasons for doing this both significant, and both inextricably consistent. First, we must recognize that such an inclusive conception of meditation is required if we are not to obscure what is most distinctive and characteristic about the Buddhist viewpoint on re ligious practice.Second, only by coming to terms with what is distinguishing and characteristic in Buddhist culture can we gain a better understanding of ourselves. The understanding we seek must not only inform our perception of the alien culture; it should also change our own experience, the understanding of our own culture. The true value of any cross-cultural exploration, after all, lies not in how successful we are in reducing the alien culture to the terms of our own experience.True understanding, rather, is born only when we should expand our own perspective to hold what initially appears to be alien. Yoga is also very significant type of meditation that is very popular among Americans. In yoga, lengthy meditations lead first to the telepathic powers such as those the Buddha attained and eventually to the realization of the illusoriness of all material appearances. In the Yogacara view, there is a sense in which any experience is just as real as any other, whether actually in ternal and hallucinatory or ostensibly external and objective.All that is eventually real and continuous of the individual is the pure subject, the mind store (alaya-vijnana), although it, too, changes. â€Å"It is this mind store, or alaya-vijnana, that experiences, judges, contemplates, and remembers, thus comprising a locus of identity and continuity through many obvious bodies, or lifetimes†. Ellwood, Robert, 1986. It might well be argued that the alaya-vijnana concept is just a rehabilitation of the old Hindu notion of atman, without the persistence on its ontological permanence and immutability.The early Buddhist perspective says that phenomenon are all that exist and that the apparent self is dogged by the phenomena that it encounters. The Yogacara philosophy, by contrast, says that mind is all that exists, and all obvious phenomena are merely its own projections. Coupled with the belief in medium teachings, the concept that all is only mind has tremendous implications for Vajrayana Buddhism. If all is only mind, the procedure of death and rebirth is no longer an inevitable feature of an external reality to which all must submit.It then becomes unnecessary to actually undergo a long succession of lifetimes, for by changing one's conscious thoughts, the whole succession can be broken or abridged. Even the law of karma is elevated to a completely different level. No longer are physical actions seen as having expected physical effects. Rather, mental acts are the only acts that have any effects at all, either in actually external happenings or in apparently internal feelings and visions.Karmic determination of an individual's future good or ill can thus also be evaded or aborted by mental purification and concentration. Mantras, mudras, and samadhi are requisite to affect this change of consciousness necessary to attain nirvana. Here, too, the Vajrayana departs from conventional Samkhya Yoga, in allowing the consumption of meat and wine, and even in tercourse with women, encouraging at each step the understanding that none of these phenomena are ultimately real.Under the tutelage of a Vajrayana Lama (guru), the student expects to develop psychic powers, to leave his body, and to experience the Absolute in reverie. Thus, he will prepare himself for the moment of death when he will direct his consciousness out of his body and into final union with Truth (dharmakaya), rather than permitting any further cycles of rebirth. Though, many Americans think that Zen is a Buddhist tradition without formal ritual, which is not actually the case.Zen was first introduced into this country in books that led lots of Americans to think of it as a philosophy rather than a spiritual tradition along with concepts of meditations especially yoga. People also be apt not to think of Zen sitting meditation, while a practitioner might face a wall or sit with downcast eyes for hours, as ritual activity. But every day or even twice-daily stints of yoga, du ring which a practitioner notes the movement of his or her mind, help to structure the lives of numerous American Buddhists, one of the primary functions of rite.In America, Zen calls up particular genus of art and verse, ink wash, tea ceremonies, haiku poetry, whose special genius is to portray nature just as it is, without theory or theology, yet so vividly as to leave one deeply moved without being quite sure why. Work Cited Ellwood, Robert, ed. Zen in American Life and Letters. Los Angeles : Undena Press, 1986. Kapleau, Philip. The Three Pillars of Zen. Garden City, NY: Doubleday, 1965, rev. ed. 1980. Rick Fields, How the Swans Came to the Lake: A Narrative History of Buddhism in America, 3rd rev. ed. ( Boston: Shambhala, 1992), 194.

Do You Think Footballers Deserve

Even though soldiers provide a more valuable service. All footballers do is kick a ball around a field and moan that they don't get paid enough while soldiers are over in another country risking their lives to protect ours spending months on end away from their families. This happened to my older brother he was sent on a tour of Afghanistan for nine months and he missed the birth of his son (his first words, his first steps) he even missed our mothers death and funeral.Footballers don't have to do that they can just leave training if they have an emergency! Some people think that when soldiers sign up to join the army they know what they are getting not and its their own choice and they aren't being forced into the army. I think these people are heartless. Secondly, I believe that the money footballers get paid could be put to better use. In the Premier League alone around two hundred million pounds are spent on players' salaries per year! With that money you could change some of Afr ica into a first world country.You could give them proper housing, clean endless supply of water, electricity, schools, hospitals and especially jobs. Some might say that footballers do give to charity and already donate money to those things but hey don't give much; they could still give a lot more! There are some very charitable footballers such as Tidier Dragon who spent three million pounds of his wages to building a hospital in his hometown of Abidjan, Ivory Coast. However, there are others who give nothing.One man can't change the world! Another reason why many players shouldn't get paid so much is because most of them just waste it. Karri Benzene is a good example, he bought a chrome three million pounds Budgets Everyone super sport which he hardly uses. Many of them buy stupid pointless things that aren't even important or they just do it as a joke like one footballer bought an Oxbow one just so he could throw it off a balcony another bought a Lampooning Reverent for one mil lion pounds so he could blow it up.Other people may believe that it is their money and they can do with it what they want but they should be more responsible! They could donate some money to charity or keep it in savings for when they retire. Even do something worthwhile for their family! Furthermore, some footballers don't deserve it because some Of them are just bad people like the obvious Luis Square, who bit Atman Baked whilst playing for Ajax against SSP and he but Barbarian Avionic whilst playing for Liverpool against Chelsea! He also bit Giorgio Chilling at the world cup for Uruguay against Italy.In addition to this violent conduct he was racist to Patrice Ever by refusing to shake his hand, is this man is a good role model for children? Does he really deserve to earn thousands each week? Another example is a star Brazilian footballer who tortured and killed his mistress then fed her dismembered body to his pet Arteriole's. Goalkeeper Bruno Fernando De Souza who was tipped to play for Brazil in the 2014 World Cup, is accused of murdering model Elise Samurai to avoid paying child support after she gave birth to his love child.

Human Genome Project essays

Human Genome Project essays When I first heard of the Human Genome Project I thought it was just some minor study of the human DNA. As I dug into it more, I learned that it is a very enormous study led by the DOE (U.S. Department of Energy) and the National Institute of Health . The study started in 1990 and it is suppose to be finished in the year 2003. Doing this task made me realize how interesting and helpful this Science project is to our population. We as humans now can tell what our body is made up of and how it really functions. We can have a better idea about our differences in the natural world between us and other living organisms. The first thing I wanted to find out what is the study about and what are the goals that scientists want to achieve. I found out that there are many goals of this study. One of the major goals is to identify all of our approximately 30,000 genes that we carry in our human DNA, which is also known as the deoxyribonucleic acid. The DNA is located in the nucleus of a cell. The DNA is made up of 3 billion base pairs. Those 3 billion sequences of base pairs we call a genome, which makes up the complete set of our DNA All human cells contain a complete genome except for the mature red bloodcells. Another goal of the scientists was actually to determine the 3 billion sequences that make up our DNA. DNA in the human genome is arranged into 24 distinct chromosomes. Each chromosome contains many genes. What is a gene? Its the basic physical unit of heredity. The estimate says that there are between 30,000 to 40,000 genes in our body. Scientists arent able to give the exact number yet. The main thing that I learned about and that caught my eye was the statistics of the genome and how scientists have the technology to explore such a small part of the human body. It seems that if they figure this out theyll be able to do anything after that. Its unbelievable how they are ab ...

5 Benefits of Homeschool Co-Ops

5 Benefits of Homeschool Co-Ops There are many reasons to consider joining a homeschool co-op. A co-op can be an invaluable source of support for homeschool parents who work outside the home. They can also provide enrichment opportunities or be used to supplement what parents are teaching their kids at home. What Is a Homeschool Co-Op? A homeschool co-op is not the same as a homeschool support group. A support group usually serves as a resource for parents and hosts monthly meetings and field trips like park days or dances. A homeschool co-op, short for cooperative, is a group of homeschool families that join to share in the education of their children. Homeschool co-ops offer classes for students and usually require parent participation. Dont expect to drop your kids off at classes or activities. In most cases, parents are actively involved in teaching classes, caring for younger children, or helping with cleaning and other tasks. In other cases, parents may pool their financial resources to hire instructors for the courses offered by the co-op. This  option can be more costly but can be an accessible way to get expert help. Homeschool co-ops can vary in size from a small co-op of only two or three families to a large, organized setting with paid instructors. What Are the Benefits? A homeschool co-op can help both parents and students alike. They can help expand ​the knowledge base of an individual homeschool parent, allow parents to share their expertise with others, and provide student opportunities that would be difficult to achieve outside a group setting. 1. Promote Group Learning A homeschool co-op provides an opportunity for homeschooled children to experience learning in a group atmosphere. Young students learn skills such as raising their hands to speak, taking turns, and waiting in lines. Older students learn more advanced group skills, such as collaborating with others on projects, class participation, and public speaking. Children of all ages learn to take instruction from someone other than a parent and to respect teachers and fellow students. A homeschool co-op can also make what might be a boring class at home alone a much more enjoyable endeavor. It’s a relief for students not to be the one expected to give all the answers. Its also a learning experience for them to get other students input and perspective. 2. Opportunities to Socialize Homeschool co-ops provide socialization opportunities for both the parent and the student. Meeting on a weekly basis provides students with the opportunity to forge friendships. Unfortunately, students may also discover that a co-op presents the opportunity to learn to deal with peer pressure, bullies, and uncooperative students. However, even this downside can lead to valuable lessons that will help kids develop the skills they need to deal with future school and workplace situations. A regular co-op schedule also allows moms and dads to meet other homeschooling parents. They can encourage one another, ask questions, or share ideas. 3. Shared Expenses and Equipment Some subjects require equipment or supplies that can be expensive for a single family to purchase, such as a microscope or quality lab equipment. A homeschool co-op allows for shared expenses and pooling of available resources. If it is necessary to hire an instructor for classes that parents feel unqualified to teach, such as a foreign language or a high school level science course, the expense can be shared among participating families. This makes it possible for many parents to provide top-quality classes. 4. Some Classes Are Difficult to Teach at Home For younger students, homeschool co-ops may offer enrichment classes or those that require more preparation and clean up than everyday studies. These courses may include science, cooking, music, art, or unit studies. Homeschool co-op classes for older students often include lab sciences, such as biology or chemistry, advanced math, writing, or foreign language. There are often opportunities for students to take classes that function better with a group, such as drama, physical education, or orchestra. 5. Accountability Because someone outside your immediate family is setting the schedule, a homeschool co-op can provide a level of accountability. This accountability makes co-op an excellent option for classes that may fall by the wayside at home. Students learn to take deadlines seriously and stay on schedule. Even students who don’t mind telling a parent that they â€Å"forgot† their homework are usually much more reluctant to make such an admission when called on in a classroom setting. While homeschool co-ops aren’t for everyone, many families find that sharing the load, even with only two or three other families, has benefits for everyone involved. Edited by Kris Bales

Operational Decision Making Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Operational Decision Making - Research Paper Example The corporation’s core mission encompasses focusing on availing quality products and services in its specialized field not only nationally level but also globally (â€Å"ADNOC†). Description of Operations In quest to attain its varied final products, the company utilizes the present’ sophisticated technological knowhow in drilling crude oil and gas from its 100 wells nationally (â€Å"ADNOC†). The company contrary to when its capacity was 2.7 million bbl per day in 2000 now has tremendously increased whereby currently it is twenty one million bbl per day, hence making the state being among the leading players in the market (Wildcat Publishing 56). After drilling, transportation of raw materials - mainly crude oil and natural gas from the wells is by pipelines to the refineries (â€Å"ADNOC†). This is where real cracking of raw materials usually takes place to lighter products essential in other industries. Main inputs, which the company relies on in clude, 1. Crude oil In refineries, this raw material usually undergoes fractional distillation to obtain lighter and good quality products that are essential in diverse retail corporations. These include kerosene, diesel, petrol and in lighter or top chambers of the fractionating equipment comprise only cooking gases. 2. Associated gas Process entailed in handling or refining this form of raw material is extremely complex. Mainly, it encompasses refining by eliminating impurities found in the gas, which are non-hydrocarbon quantities and fluid from the pure product (â€Å"Pipeline Magazine†). After refining has taken place, respective authorities via pipes package the gas into LPGs then store it in warehouses ready for collection and distribution. 3. Non-Associated Gas This is a low-graded raw material mainly obtained from gas wells whereby after transportation through pipes from its respective regions, usually undergoes hydrogenation in the plant then stored in warehouses af ter packaging in cylinders. 4. Crude oil byproducts These encompass materials that have not undergone complete cracking process whereby recycling is an option to separate them into lighter components essential in gas industries like pentane. Supply Chain Decisions In order to increase on the company’s profitability, it will entail integrating of both private and retail distributors. This is to ensure the company does not incur high expenses because of tasks, which could have been undertaken effectively by other potential players specialized in this field, which is transportation. This operational decision will be effective due to the company’s high quality products due to its adoption of TQM, which up to date comprises one of the key strategies. Consequently, this will pose a significant impact on strategic objectives whereby their scope will only be within the company in ensuring once the products are in the market can sell well due to uncompromised quality. This impl ies clientele’s preference to ADNOC’s products will be high due to the company’s quality consistency. Hence, application of product differentiation strategy will significantly contribute to altering in a way some of the company’s objectives towards being customer centered (McGuigan, James & Frederick 338). Contrary to conventional way of numerous companies, lowering prices in quest to attract clients but in real sense

KEY DEBATES IN MEDIA STUDIES Essay Example | Topics and Well Written Essays - 2000 words

KEY DEBATES IN MEDIA STUDIES - Essay Example The song competition unites all countries that are geographically located on the territory of Europe in attempt to define the best performance with the help of free televoting. Though the quality of the music on the contest is sometimes very disputable (because most singers and bands choose pop as a preferable genre) the overall impact of the event on European society is rather significant. First of all, it is believed to shape the direction and trends in European cultural development as the Eurovision promotes live performance and unique, and that is why non-trivial, show on the stage. Several world famous stars, such as ABBA for instance, first appeared as participants of the contest. However, many viewers claim that the Eurovision can be regarded as a political show first of all because it reflects Europeans` preferences and negative tendencies in perception of certain countries. The contest also demonstrates quite vividly which countries and the nations of which countries have go od relationships and which relationships are tense. Last year the victory of the Austrian contestant, Conchita Wurst who represents herself as a drag queen, set the whole cultural world in turmoil and provoked active debates regarding the relevance and the influence of the event. Therefore, it is possible to suggest the Eurovision is one of the most controversial music contests on the planet which has its political and cultural implications for the population of Europe and its representation in media must be performed with the help of different, sometimes even opposite approaches. In this paper I will try to analyze how media can utilize various tactics and emphasize different priorities depending on its relation to the realms of state and politics and culture. To begin with it is still necessary to create some adequate image of the Eurovision song contest. Most common people in Europe

Festivals and Events. The New Age Essay Example | Topics and Well Written Essays - 2500 words

Festivals and Events. The New Age - Essay Example This concept has become so popular in recent years, however, that there is now the danger of having a glut of such events that are aimed at the same demographic group (Santino, 2009). This has been a most interesting development in regards to the creation of even more specialized festivals and events that are truly unique to one particular geographical region. This is showing great signs of success and is likely to be a trend that will continue into the future. This report at three different such festivals and events in the nations of England, Wales, and Scotland. Focused on will be the background to such events, the type of tourist that is target, and its economic and tourism related benefits that are arising in the region as a result. 2. The Green Man Festival - Wales 2.1 Festival Background The Green Man Music Festival is generally held over a four day period in the Black Mountains of Wales. It has been in existence for only ten years and was formed in response to the increasing d esire to host a truly independent music festival within the region. It is quite an eclectic event that definitely appeals to a particular demographic group. The event was the brainchild one family from Wales, and the festival now truly takes on a family type atmosphere, as many of the visitors come year after year, creating a reunion type atmosphere. The festival itself is designed to have quite an intimate feel to it, yet it has multiple attractions and performers to keep things going around the clock. The location itself is also another unique component of the festival, as it is in the wilderness, yet is only 3 hours away from either London, Manchester, or Brighton, and only 90 minutes away from Bristol. The developers and designers of this particular festival wanted to provide a unique and different experience, realizing that not everyone can travel to multiple festivals each and every year. From the reality that this is one of the only festivals in the entire United Kingdom to h ave a 24-hour alcohol beverage license to the reality that they have developed many options for children to enjoy as well, the Green Man Festival has developed a truly niche market that has positioned itself for future growth despite its young age. 2.2 Linkage to Tourism Development (Visitor Numbers and Economic Impact) The Green Man Festival began as a small and intimate event on the Wales calendar, but today is by far the largest music festival in the country. The first year, the festival attracted 300 people, yet it received rave reviews from most in attendance, and the festival even had to move locations in its second year in order to accommodate all of the interest. Now in its tenth year, the Green Man Festival attracts more than 15,000 people annually, and its economic impact is felt far and wide. While the event itself has grown into four days of music and festivities, permission has recently been granted to allow attendees to remain on the festival ground for an entire seven days (Frost & Laing, 2013). This has allowed the surrounding areas in Wales to benefit from this tourist event as well, as thousands of travelers now descend on the region annually. The Green Man Festival is about more than just music. The organizers of the event have created an event that is known region wide as being non-corporate and ethnically minded. They have

Integrated Marketing Communication Concepts Analysis

Integrated Marketing Communication Concepts Analysis The purpose of any given organizations in the globalised market place today is to create a connecting link with customer, and communicate their brands in the most feasible ways. Creating customer or to be precise building relationship with customers though is not an easy task. It calls for advancement in marketing medium and communication tactics. Organizational operation and their purpose are to create the value chain and build a relationship with consumer through communications and its forms. In such situation the importance of integrated marketing communication can be traced. The primary aim of this report limits its research on the concepts of Integrated marketing communication. The concepts meaning of integrated marketing communication or that which we can understands by any other word such as corporate communication tool or advertisement is aimed primarily at the public via a variety of interactive tools, such as corporate advertisings, its publicity, public affairs, governance besides the compounding management issues and public relations as well as corporate sponsorship. (Luiz Moutinho, 2004, p. 179) These process combined together play an instrumental in todays organization. In that essence, the structure of this report is limited to identify the issues encompassing IMC, as well as to define the idea as to where the object of IMC takes roots from. In doing so, understanding the meaning of marketing communication is important and relevant from a theoretical point of view, which this essay attempt to trace the implication if any through its discussion encompassing IMC concepts that are very much in practice today. Marketing processes is corporation one focal point. Marketing helps corporations to sells their products and services or experts. We have come across the adage all that glitters, isnt gold as well as the saying there is more to things than just meet the eyes. These phrases have more philosophical meaning behind their originations. And when linked with marketing communication for examples there is an interrelated meaning as well, given that consumers today are more aware than ever before. Before deciding on any particular purchase they undertake a thorough outlook as to where the idea of corporation communication links with them. Add to it, we see reason enough that corporation are tying every possible measures to connect with consumers. The adage consumer is king hold true in a sense that consumer does much of the talking; deciding, etc that goes into the making of their purchasing capacity. The better the communication marketing appeal, the greater is the scope for corporation to bu ilt relationship with consumers in the market. The medium used in marketing is meant to reach consumer and communicate to them in the most feasible way. In every sphere of our life somewhat we have come across advertisements, e-mailer in our inbox that brief about a particular product, and all components of brandishing through billboards, etc. besides, we have also come across the point as corporate sponsorship. Corporate sponsorship to be precise is the frequent case that we see corporate logo in football grounds and amongst players. Somewhat we wonder also as to what is all about CSR concepts adopted by many corporations today? Question and counter question that we often presume also is that why does communication undertake all these at one go? We can understand that there is a marketing concept behind it all, but the question is why? In that assumption we can speculate that all factor encompassing the one as detailed above have a lot to do with the concepts of integrated marketing communication. But how, and what detrimental v alue does it communicate with consumers in the market? Why does it arise so? Does IMC in any instance provide a sense of belonging with consumers? Yes it does. Generally from our understanding it is considered that marketing itself is a fundamental organizational function. The best way that corporation in the current scenario are marketing their product is through the integration of effective marketing channels or tool to connect and build relationship with consumer in the market. Such mechanism and its concepts that have undergone a change of guards and making inroads in corporation marketing are the integrated marketing communication concepts. It is that branch of the overall marketing process that encompasses process such as planning product promotions, its advertising, corporate sponsorships and the likes. Most importantly the question that arises again is that does an IMC concept impact upon the purchasing power of consumers and their mindset? The answer is yes. There is a grea t many values attached to IMC concepts in the marketing realms, especially in today competitive environment, where only the fittest survives and where technology and different forms of media play a significant role. When we emphasize on these points the importance of IMC can be traced. And it should be clarified herein that the primary focus of this work is to address these three main assumptions:- What is Integrated Marketing Communication? What is the reason behind Corporations favoring IMC Concepts at its Best for Promotional Purposes? What Defines IMC and its Appeals as far as Advertisement and Promotional Objectives goes? Does Embracing the Concepts of IMC is difficult for Corporation To come to this conclusion is rather hard. Thus, it could be prudent that each assumption is discussed separately, as detailed below. 1. WHAT IS INTEGRATED MARKETING COMMUNICATIONS? We can define integrated marketing communication in the word of Terence A. Shimp, as a communication process that entails the planning, integration, creation, and implementation of diverse forms of mass communication such as, advertising, sales promotions, publicity releases or press releases and events that are delivered overtime to a brands targeted customer and prospects. (Shimp, 2008) The goals thus are to influence the behavioral conditioning of consumer and their perceptions of things. To sum it up, integrated marketing communication takes an extensive formulation of covering every minute detail that bridges the gaps between consumer and producers in the market, where the media comes in handy to make the connecting links and channelize the same in the most feasible ways. (Shimp, 2008, p. 10) It also should be understood that marketing communications concepts arise from communication and its meaning. Communication as we can understand in simple language is that condition that accumulates together the aspects wherein sharing or exchanging of informations between two parties is made possible. Furthermore, it also links together the components of reaching to the means of communication for an end results, let say the mechanism or tools that are used for the same. Above all, communications in any given standards is not one way; assert learned men and scholars such as Paul Russell Smith and Jonathan Taylor. (Paul Russell Smith, 2004, p. 72) Besides, understanding the concepts of communication also directly register with us and a layman understanding of the same. The overall aspect of marketing communication also is one subset of the subject matter that concerns itself with the concepts of marketing. Marketing communication is a set of purposive activities, linked and coordinated to some degree. (Jain, 2008, p. 1) From this notion and when we come to the conceptualization of the idea behind marketing communication we can readily identify also the substance or the significance attached to it, which we assume organizations are banking heavily as a factor for sustenance and growth, given that marketing processes and its activities in many forms and parts asserts scholars relies heavily on communication formats; wherein such marketing process and procedures is to directly informs potential customer of a product offering or factor such as in creating a brand image in the marketplace and any other process such as customer feed backs in improving processes or products that marketers initiates. In that components accumulated and buildup together thus, marketing research also comes in handy and is effective, (Guy Masterman, 2006, p. 4) and is often looked also as a typical tools for promotional and advertising activities and to connect with consumers. Moreover, what has been the very discussed and augmented point on the subject matter and the very essence of marketing communication also often raises the question as to how marketers communicate with their target markets? Simply put in what marketers actually do in essence is the fact that everything they do is communicates, (Ludi Koekemoer, 2004, p. 1) through proper channels, and by using relevant marketing tools to their advantages for communications. Such a communication process take stage or come to fore because it helps corporation in many ways to bridge the gap of communication with the market or consumers as the case is, and thus good communication is based on an orientation around a dominant, rational big brand idea as corporations calls it, which acts as a tool or platform for creating, involving and sustaining customer engagement. (Micael Dahlà ©n, 2009, p. 2) Comprehending together these notion overall as can be laid emphasis upon we feel that every dynamic organization s today and in the current schemes of things takes an interested approach towards reaching the means to an end for their offering, be it products or services, and marketing communication is thus the most visible of marketing functions (Copley, 2004, p. 1) for reaching such an ends to the result oriented targeted activities, which is also the very salient object of marketing concepts itself and that which we will further evaluate and comprehend the very idea that erupts and that which we can lay out hands on the arguments that arises with integrated marketing communications and its meaning overall as discussed below. 2. WHAT IS THE REASON BEHIND CORPORATIONS FAVORING IMC CONCEPTS AT ITS BEST FOR PROMOTIONAL PURPOSES? There can be many reasons for this. As we can understand, the conceptual evaluation of the meaning integrated marketing communication has a lot to do with marketing concepts as one bigger picture of it all. Often we begin to argue in that direction considering a typical organization where advertising is controlled by the marketing department, where as selling is the responsibility of the sales department and the websites is controlled and maintained by IT services. (Graeme Drummond, 2005, p. 149) This is really what composed the conditionality of todays modern organizations. Often we wonder wont such a process interfere with the overall concepts of marketing? And how does things can be assured that consumer get or receives the right and correct message from the company concerned when marketing are integrated in departmental wise? To put emphasis on this notion and this views that arises in that regard, the answer we feel lays in the objective of integrated marketing communication. Integrated marketing communications in all aspects attempts to use together the various communication message or tool used by the organization into one meaningful coherent message. (Graeme Drummond, 2005, p. 149) Add to it, Marketing in the current scheme of things also is in a state of transformation. (Copley, 2004, p. 4) As we are aware, a new era is unfolding in the fields of advertising, promotions, and marketing communications. (Clow, 2007, p. 43) This is true, considering that the presence of media and its advancement have given abundant option available for marketers to bank and capitalize from. In that context, this is also where the very essence and substance of marketing communication comes into play in the overall picture that composed marketing and its principles. 3. WHAT DEFINES IMC AND ITS APPEALS AS FAR AS ADVERTISEMENT AND PROMOTIONAL OBJECTIVES GOES? When we come to this part of the discussion, often the very first question that we encounter with is the importance attached to integrated marketing communication. Does the substantial element attached to integrated marketing communication assist managers and marketers in the promotional processes and its integration? The answer to this point as we can comprehend and build up our arguments and reasoning logically is, yes. As we have already defined the basis of integrated marketing management, we see reason enough that it components is linked to many befitting ends results as a means to an end that marketers emphasize upon. To justify this view firstly, we should try and attempt to understand the role that integrated marketing communications plays in todays organizations and their marketing prospects. The very essence and meaningful conceptualization of the word advertising and its role in integrated marketing communication is looked upon from the broader element attached to it. Take for examples factor attached to advertising within the integrated marketing communication campaigns and its activities must have a consistent look and feel, even though brand advertising to consumers will generally be different from retails advertising from consumers. Yet all such campaigns have their own objectives and purpose. (Percy, 2008, p. 83) This is all about what we can sum up as the very basis and objectives of strategic integrated marketing communications. Scholars such as Peter Drucker said that any business has two basic requirements, one is marketing, and the other is innovations. (Varey, 2002, p. 1) This is true and applicable in today organizations environment as well. But what is innovation in that sense of the term? We feel that IMC concepts have much to be viewed in that point as well. Add to it, consumer in today environment also are more interactive and swift, given that they accepts a wide variety of information from media in many forms and formats. Marketers in that situation have a fair control over what customer and prospects hear or learn about their products. (Don E. Schultz, 1993, p. 43) Thus, on the basis of these points we can emphasize also as to where to trace the significance of integrated marketing communication. The greater instance of the subject matter argument is that even in the current scheme of things advertising agencies are still searching for the best way to incorporate the concepts and practice of integrated marketing communication. (Tom Duncan, 1996, p. 13) To top it all, the nature and scope of advertising in context of integrated marketing communication is simply a means or a marketing tools that helps sells brands of products and help top build confidence in companies and institutions by conveying accurate and compelling informations to customers about the brand, or anything in that regard. (Ludi Koekemoer, 2004, p. 65) 4. DOES EMBRACING THE CONCEPTS OF IMC IS DIFFICULT FOR CORPORATION When debating to this point, the answer is yes and no, given that it depends greatly how the concepts is emulated for practical purpose. On the other hand, corporations with a scope to make a switch towards integrated marketing communication are posed with many barriers. It can be in the form of technological barriers, or cost factor and the likes. This point notwithstanding, it would prudent also that a scholastic point be observed as well to the difficulty as such if any. What scholars have withhold in favor of integrated marketing communication can again be emphasized to the notion wherein it is held that integrated marketing communication plays a vital role in every aspects of marketing process. However, developing and implementing an integrated marketing communication programs is usually a detailed and complex process, which involves many persons as well as extensive efforts. (George E Belch, 2003, p. 69) Thus, such factor when encounter often comes and acts as a barrier when corporations for example are trying to embrace the features of integrated marketing communication. Fair enough, not only the cost factor also comes into play in such a strategic integration, but also the complexities of the process itself, which very often when not strategized systematically can be a dampener of sorts. This is what we can augment are some of the difficulty in embracing the overall features of integrated marketing communication in a standardized and symmetrical manner. METHODOLOGY The methodology adopted in this report is primarily secondary in nature. There have been no specific methods or process evaluation undergone. As a discourse in theoretical terms, the best available secondary resources were dependent upon to emphasize the views and counter view of this paper assumptions and its argument. On a greater note, view in favor of IMC concepts and is adoption is the concentrated focus to align into the assumption and its discourse overall. Thus, most of the resource used use for this research is secondary in nature, where IMC concepts and its literature have been the main source in feeding this project and regimenting the assumptions. DISCUSSIONS From our study and its analysis on the concepts of integrated marketing communication we can understand that the significance of the concepts cannot be brushed aside. It would be wrong to do away with IMC and its practical practices. The fact is that IMC assist corporations survival in many ways, and Helps Corporation building a good rapport with consumers in the market, through advertisements, billboards, corporate sponsorships, public relations and the likes of e-mailer. Effective communications are the building block between a manufacturer and consumers. Often the term consumer is king also very much also come into play in such a scenario. Corporations understand such scenarios, and are doing their best to format their communication and advertising process by initiating the practicality of IMC concepts. Thus, the principle of marketing though make its claims, however, without any pictorial and effective communication marketing often lose its sheen and sheer factor to appeal the general consumer in the market. The presence of many competitors and identical product also greatly impact consumer perception and their purchasing power, we can speculate. Lapses in communication even hurt the relationship and its bounding. The concepts behind IMC and its integration is to bring into force the factor of communication in marketing mediums, so that firms communicates in its variety of forms with consumers, thus bridging the gap in communication as is the case with traditional marketings. Moreover, it also to bring into force the streamlined process, where marketing communication is fostered and facilitated in the most feasible ways and reaches its targeted destinations, and impact upon consumer perception and their connection with any given message that appeals their psychological nature of co nsumers. The better the marketing procedures and its communication, the better is the prospects of the organizational outcome. Besides, sustenance and growth of a corporation also is hugely influenced through the marketing processes that organizations undertake and it can be in many other forms or processes, although central to marketing objectives. CONCLUSION There is great much scope for research in this topic. Given the absence of primary methodology being employed, future research through the use of primary research tools, such as questionnaire, interview and the likes, as it can provide a great significant to the assumptions from an objectively view point. Lack of relevant material though have been the factor of this research and its weakness, yet the fragmented segmentation of the concepts meaning and its discourse have been arranged to get a glimpse of the theoretical point of the subject matter and its assimilation. Taking the overall discussion and when we reflect back to the subject matter we can conclude that IMC concepts are significant to corporation in great many ways. Adopting the IMC concepts and emphasizing on its practicality can be the best ever things that corporation can initiates as a tool for mass appeal, and to get their brandishing and all factors of advertisements in their favor as well as providing consumers in the market a sense of relief to make difficult choices from available products. Thus, building on these points and our understanding of the argument in details abovementioned, we can finally conclude that marketing have many dimensional foregrounds, yet without effective communication much of it is lost in translation. Hence, integration of marketing process with streamlined communication process can be the best ever thing that can mark the transformational change in the favor of marketers. Marketing strategy very often exploit the use of marketing tools, given that there are reasonable point to such integration. Yet, it should not be forgotten that the philosophical and strategic overtones for corporations growth and its sustenance also all depends and ride in direct links with marketing, wherein integrated marketing communication processes is one vital part of marketing principle that bridge the gap to connect with the general consumers in the market.

Urban Legends on the Web Essay -- Exploratory Essays Research Papers

Urban Legends on the Web Urban legends are fascinating to almost everyone, and it would follow that there would be many websites available for the discussion of them. A simple search turns up thousands of "hits" on the subject, so how do we know which ones to believe? A good research site will have detailed information explaining the confirmation or rejection of the legend. References must be cited, especially when a legend is being "proven" as true. In addition, the site should also be easy to navigate and convenient. In my own curiosity, I have come across two sites that are excellent, the About.com Urban Legend Guide, and the Urban Legend Reference Page found at www.snopes.com, which was created by the San Fernando Valley Folklore Society. In contrast, there are websites (not to mention e-mail chain letters) that perpetuate false legends, and those that just do a poor job of evaluating them. In this category is the Urban Myth Archive, an amateur archive of myths heard in New Hampshire and Monkeyburgers, a site filled with interesting legends, but lacking adequate proof to back the conclusions. The About.com Urban Legend Guide, address, http://urbanlegends.about.com/culture/beliefs/urbanlegends/mbody.htm?COB=home&PM=112_100_T, is an invaluable resource for researching urban legends. Upon signing into the page, the reader is given a list of topics to choose from, which always includes currently circulating hoaxes and legends as well as an archive full of information on every conceivable legend and internet hoax. Around Halloween time, of course, there are ghost stories and legends of the past that are explained and critiqued, but I found the most interesting section to be the one on e-mail hoaxes. Every individual with a... ...good research tool, but it needs some more concrete evidence. After all, how can we believe that the author is correct without proof? That is as silly as believing an urban legend just because your brother's girlfriend's cousin told you so. In my search for urban legend sites, I found an incredible amount of information on the net, some of it high quality, professionally presented information, and the rest simply unverified. The truth is that the connection we experience as part of the World Wide Web can either work for or against us. If we choose to evaluate information carefully before we accept it, and, more importantly, before we pass it on to others, the Web is invaluable. If, however, we take the information from a website and assume it is true without adequate proof, we are just perpetuating myths and untruths. This is the importance of critical reading.

Conditions Under Which Decisions Are Made Essay

In that way you already have measures in place knowing that should you be in an accident you will have an alternative transport whilst your car is being fixed. Also when you buy a TV, you are usually given one year guarantee and you can get more years at an extra cost. In this instance you know that should the year be over and you had added two years more, and your TV has a problem maybe in the second year, you can take it back as it will still be under guarantee because you would have added more years to cover it. Risk This is when individuals can define a problem, specify the probability of certain events, identify alternative solutions, and state the probability of each solution leading to the desired result. Like in the case of construction, the construction cost overrun risk has a possibility that during the design and construction phase, the actual project costs will exceed projected costs as a result of weather, supplier’s shortage, labour and subcontractor performance. In this case the probability that this will happen will be dependent on past weather records, and experience of the contractor. A decision is made under risk when a supervisor or superior can list all possibilities of outcomes with the decision that has been made and state the probability of each outcome. There are two types of probabilities, there is an objective probability whereby the supervisor or manager assigns probability based on experience or similar situations and there is a subjective probability whereby the supervisor or manager has little experience with a the decision made or no data at all. This type of probability is based on personal experience or gut feel. For example, a manager decides to spend R2500. 00 on a shoe advertisement believing there are three possible outcomes for the advertisement, a 30% chance the advertisement will have only a small effect on sales, a 50% chance of a moderate effect, and a 20% chance of a very large effect. This decision is made under risk because the manager can list each potential outcome and determine the probability of each outcome occurring. Uncertainty This is when an individual does not have the necessary information to assign probabilities to the outcomes of alternative solutions. In cases of uncertainty the alternative solutions and problems are both unclear. Uncertainty exists when a decision maker cannot list all possible outcomes and/or cannot assign probabilities to the various outcomes. When faced with uncertainty, a manager would know only the different decision options available and the different possible states of nature. The states of nature are the future events or conditions that can influence the final outcome or payoff of a decision but cannot be controlled or affected by the manager. An example of a decision made under uncertainty would be, for a company in South Africa to open a branch say in Zambia producing products that have never been sold in that country. In this instance the is uncertainty as to whether the product will sell or not because they are not sure how the people of that country will receive hence a lot of money will be put in that project.